How does Google Ads help you and how much does it cost?
Google Ads helps you get in front of people who are already searching for what you sell.
You don't "hope" to be seen — you pay to appear when there is purchase intent.
They help you to:
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Attracting new customers
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Increases in site traffic
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You receive more calls.
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Boost your local awareness
The cost depends on the industry, competition, and budget.
You can start with even €5–10 a day and see results in 1–2 weeks.
Performance gradually improves as Google “learns” your audience.
What are Google Ads ?
Google Ads is Google's tool that allows businesses to appear at the exact moment someone is searching for what they offer.
It is the most targeted form of online advertising because you don't show your ad to everyone, but only to those who are truly interested .
There are different types of campaigns:
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Search Ads – appear above Google results.
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Display Ads – banners on partner websites.
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Performance Max – combination of all formats for maximum performance.
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Shopping Ads – presenting products above Google results.
With Google Ads you can instantly bring in customers , increase awareness , and fully control your budget.
Most importantly, you can measure exactly who saw you, who clicked, who called, and who became a customer.
What is SEO and how does it help me?
SEO (Search Engine Optimization) is the process of optimizing your website so that it appears in the top positions of Google results.
The higher you go, the more visitors — and therefore customers — will find you.
SEO includes:
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Correct website structure
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High-search keywords
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Loading speed
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Backlinks
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Optimized content (text, images, meta descriptions).
Good SEO brings organic traffic without the need for advertising every time. It is a long-term investment that builds credibility and increases leads naturally.
Why do you need a properly set up website?
A website is not just a business's "digital storefront" — it's the heart of your online presence . A well-designed site builds trust , ease of navigation, and measurable results .
A poorly designed website can drive away potential customers before they even see what you have to offer. In contrast, a well-designed website:
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Loads quickly
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It is responsive on mobile and tablets.
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It is SEO optimized , so it appears in the top positions of searches
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Intelligently guides the visitor to the next step (communication, purchase, appointment)
A website works 24/7 for you — it brings in leads, professionally presents your business, and gives prestige to your brand.
Why do you need a website ?
In an era when most people search for everything on Google , a business without a website is as if it doesn't exist.
The website is the point that connects all other digital media — Google, Social Media, GMB, ads.
Through your site:
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You demonstrate professionalism and reliability
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You present your products and services
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Acquire new customers through SEO and Google Ads
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You measure results and improve.
Having a website is not a luxury. It is an investment with a direct impact on your image and revenue .
